Struggling Small Businesses and Satisfaction

Are small business struggles getting in the way of “satisfaction?”Satisfaction from the inside out

As the Rolling Stones may have told you, when managing a struggling business “I can’t get no satisfaction!”  Bad grammar aside, on-going research has shown that satisfaction is intrinsic – not a result of something extrinsic.

Life satisfaction comes from inside. Research shows it’s not the work environment. Not creating “fun experiences” for you and the team. It’s not anything from the external environment. Being satisfied, even when business is struggling, comes from a clear understanding of personal purpose – what you are all about – and how your business is an expression of your value system.

This is one of the reasons that when I’m coaching people who own small businesses, I quickly get to their personal purpose:  Why are they here on earth? What do they want to accomplish? How does this business help them fulfill their purpose?

As Clayton Christensen of Harvard points out in his “How Will You Measure Your Life? (HBR Reprint R1007B) those who ended up “unhappy, divorced, and alienated from their children” got there because “[t]hey didn’t keep the purpose of their lives front and center as they decided how to spend their time, talents and energy.”

You want “satisfaction” from your business, even when it’s struggling?

Work on your purpose.


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