Integrated Marketing # 5 of 8

customer painExpress your  understanding of customer pain with a simple message.

Develop a creative strategy that is centered on a theme that is a simple expression of customer pain – and your pain relief.

Discover the customer pain:  for example, one client’s customers felt that firms did not really understand what the “minefields” that software developers faced – so the key phrase, we understand was used as a foundation supporting all their communication to the target markets.

The theme emphasized an under­standing of the issues, pressures and constraints that software developers and software develop­ment managers faced, such as unrealistic deadlines, hidden code errors, simultaneous development of multiple application versions, and transition headaches in moving to object-oriented programming.

All the marketing communication expressions then reflected the we understand theme. Everything. No communication was permitted without that phrase. And customers understood. My client understands their pain and has developed pain relief that made sense to the customer.

It all starts with understanding customer pain.

 

Copyright © 2010 by P. Griffith Lindell

Advertisements

One Response

  1. For Webmasters:Imarketing.fr is one of the few sites in French language to provide online tools to webmasters.Echange links, Ranking, suggested keywords, spider view (see how search engines see the site), etc. .. The panel offered is sufficient to treat a site based on the obligations required by the SEO (search engine). Online marketing is the means by which developed imarketing.fr. This is the way to improve the visibility of the site, and its populatité Ranking (position). to test services goto http://www.imarketing.fr and enjoy!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: