Creating clarity about who you are as a business, where you want to go, and how you will show up on that journey is vital to success.
Sometimes called a vision; sometimes a mission. Whatever you call it, getting it down on paper is vital to moving ahead.
Six minutes viewing this clip may remind you of the transformation that can occur when you have a strong vision for the future, a mission that is measurable to create 
benchmarks of progress and a set of values that define who you are on that journey.
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Filed under: Uncategorized Tagged: | and transformation., benchmarks, clarity, journey, mission, six minutes, values, Vision
In addition to Jerry’s mission statement, obtain a copy of the book written by Les Schwab. Shortly before his death he wrote a book about his beliefs in his customer and employees. The Les Schwab Tire stores have the best customer service you can find in any retail establishment. It was Les’s standards that one the attention of his customers and that brings them back year after year. His prices are not the lowest but service is the highest.
Thanks, Kent – good to know